Survey Tips
8 Tips for Creating the Perfect Online Survey
An online survey rarely fails because of the tech, it fails because you asked too much. Our eight tips help you get answers you can genuinely use in your analysis.
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Knowledge articles on empirical research, online surveys, and academic writing.
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Survey Tips
What Are Surveys Used For? Real Examples and Use Cases
Real examples of what surveys are used for in the UK: from the staff survey and the parent questionnaire to picking a date for the Christmas do, each with a ready-made template.
Guide
Multilingual Survey: How to Set One Up in Four Steps
A multilingual survey starts with the questionnaire, not the translation. We take you through the stages in the right order and show you how to do it at the push of a button.
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From your first question to a GDPR-compliant analysis — pick your topic.
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Beyond the guides — reference material, tools and answers to product questions.
Glossary
Look a term up quickly
NPS, Likert scale, confidence interval: the terms that matter in surveys, statistics and data protection — explained plainly.
Open the survey glossaryA survey is the whole project, the questionnaire is the instrument inside it. We show you the difference, where forms and studies end, and what standardisation means.
With an absolute scale the unit is fixed, so a headcount stays a headcount and nothing converts. Find out how to recognise it and which calculations its values will support.
One salary is twice another, but 20°C is never twice as warm as 10°C. The difference is the zero point, and that is what a ratio scale brings to your data.
With an interval scale the distances are equal and the starting point is arbitrary. Find out what that lets you calculate and how it really differs from a ratio scale.
“Cardinal scale” is the German name for the interval and ratio scales. Here is what that means, the three types and which calculations you are allowed to run.
How to spot an ordinal scale in your questionnaire: the two conditions behind a rank order, the figures that hold up and the tests that go with them.
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