12 Survey Templates for Customer Feedback
Start with professional templates and customize them to your needs
Customer Feedback
Proven questions, editable right away — pick a template and get going.
NPS Survey
Use the Net Promoter Score to measure how willing your customers are to recommend you — including an open-ended reason and segmentation.
Customer Satisfaction (CSAT)
Measure satisfaction across every important touchpoint — from purchase and delivery through to support — using the classic five-point CSAT scale.
Product Feedback
Find out how often your product is used, how satisfied people are with each aspect of it and which improvements matter most to them — including Sean Ellis's product-market-fit question.
Support Feedback
Ask right after every ticket whether the issue was resolved, how easy it was for the customer (Customer Effort Score 2.0) and how response time, expertise and friendliness landed.
Website Feedback
Use the SUPR-Q to learn how visitors experience the usability, credibility and design of your website — including how easily they find content and why they leave.
Cancellation Survey
Capture why customers cancel in a structured way — from the main reason and their satisfaction at exit to the conditions that would win them back.
Online Shop Order Process
Have customers rate checkout, delivery and returns — built on the Customer Effort Score and the E-S-QUAL service-quality dimensions.
Customer Effort Score (CES)
Use the CES 2.0 statement on a 1-to-7 scale to measure how effortlessly your customers could resolve their issue — and what got in the way when they could not.
Restaurant & Hospitality Feedback
Let guests rate the food, the service and the atmosphere right at the table via QR code — short enough to finish over coffee.
Hotel Guest Feedback
Ask after the stay how check-in, the room, breakfast and service went — with a recommendation question and room for specific criticism.
Customer Survey
The classic customer survey: satisfaction, expectations met and the comparison with an ideal provider following the ACSI model, plus ratings for each service area, recommendation and repurchase intent.
Customer Feedback Survey
The versatile customer survey: satisfaction (CSAT), service quality across the five RATER dimensions, customer effort (CES 2.0) and recommendation (NPS) — with scales, a matrix and open questions.
Don't start from a blank page
Every template is a finished survey: well-considered questions, matching answer scales and a clean design. Pick one, adapt it in a few minutes and share it straight away.
- Proven questions instead of a blank page
- Every question can be reworded, added to or removed
- Share via link, QR code or embedded on your site
Feedback survey
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Frequently asked questions about survey templates
Are the survey templates free?
Yes. You can use, edit and publish any template free of charge – a Free account is enough and no credit card is required. Only the premium designs need a paid plan.
Can I customise a template?
Completely. Once you use a template the survey lands in your editor: reword, add or delete questions, change their order, adjust answer options and switch the design. The template is a starting point, not a constraint.
What sets the premium designs apart from the free ones?
The free designs – Standard light and dark, Forest and Amber – cover most surveys. Premium designs such as Cosmos, Aurora, Nebula and Eclipse add animated backgrounds and richer effects, and are available from the Lite plan upwards.
Which languages are the templates available in?
Templates appear in the language you use empirio.ai in: English, German, French, Spanish, Italian or Dutch. From the Pro plan you can additionally run a single survey in several languages so respondents pick their own.
What about data protection and GDPR?
Respondents need no account – they open the link and answer. You decide question by question which data you collect: ask nothing personal and nothing personal is collected. How we process data is set out in our privacy policy.
How do I analyse the responses?
Results stream live into your dashboard with a chart for every question. Raw data can be downloaded as CSV, Excel, JSON or SPSS from the Lite plan; finished result charts export as PDF, PowerPoint, Word or PNG from Plus.