7 Survey Templates for Market Research
Start with professional templates and customize them to your needs
Market Research
Proven questions, editable right away — pick a template and get going.
Target Audience Analysis
Find out who your target audience really is: usage behaviour, buying motives, decision criteria, information channels and demographics — the data behind sharp personas.
Willingness to Pay (Van Westendorp)
Use Van Westendorp's four validated price questions to find the price your offer can carry — extended with the Newton, Miller and Smith purchase-intent questions.
Brand Awareness
Measure unaided and aided awareness, brand image and the complete brand funnel — from spontaneous recall to recommendation.
Concept & Product Test
Test an idea, a design or a claim before launch: appeal, clarity, relevance, uniqueness, believability and purchase intent — including price judgement and a comparison with what people use today.
Competitive Comparison
Compare your brand with its competitors along the brand funnel: unaided and aided awareness, consideration set, usage, image profile, switching intent and recommendation.
Advertising Effectiveness Test
Measure the impact of your campaign after exposure: unaided and aided ad recall, brand linkage, message comprehension, likeability, brand image, purchase intent and intended action.
Product Test
Have your product judged in real use: overall liking on the 9-point scale, individual attributes, just-about-right diagnostics, value for money and purchase intent.
Don't start from a blank page
Every template is a finished survey: well-considered questions, matching answer scales and a clean design. Pick one, adapt it in a few minutes and share it straight away.
- Proven questions instead of a blank page
- Every question can be reworded, added to or removed
- Share via link, QR code or embedded on your site
Feedback survey
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Frequently asked questions about survey templates
Are the survey templates free?
Yes. You can use, edit and publish any template free of charge – a Free account is enough and no credit card is required. Only the premium designs need a paid plan.
Can I customise a template?
Completely. Once you use a template the survey lands in your editor: reword, add or delete questions, change their order, adjust answer options and switch the design. The template is a starting point, not a constraint.
What sets the premium designs apart from the free ones?
The free designs – Standard light and dark, Forest and Amber – cover most surveys. Premium designs such as Cosmos, Aurora, Nebula and Eclipse add animated backgrounds and richer effects, and are available from the Lite plan upwards.
Which languages are the templates available in?
Templates appear in the language you use empirio.ai in: English, German, French, Spanish, Italian or Dutch. From the Pro plan you can additionally run a single survey in several languages so respondents pick their own.
What about data protection and GDPR?
Respondents need no account – they open the link and answer. You decide question by question which data you collect: ask nothing personal and nothing personal is collected. How we process data is set out in our privacy policy.
How do I analyse the responses?
Results stream live into your dashboard with a chart for every question. Raw data can be downloaded as CSV, Excel, JSON or SPSS from the Lite plan; finished result charts export as PDF, PowerPoint, Word or PNG from Plus.