Survey Tips
8 Tips for Creating the Perfect Online Survey
Most surveys fail on length, not on technology. We give you eight tips that get your online survey to the kind of answers you can actually work with afterwards.
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Knowledge articles on empirical research, online surveys, and academic writing.
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Survey Tips
Survey Use Cases: What Surveys Are Really Used For
Real examples of what surveys are used for, from the employee survey to planning the office holiday party, each with the template that gets you started.
Guide
Multilingual Survey: How to Set One Up in Four Steps
Build the questionnaire, then translate it. Do it in reverse and you will be redoing the work. We show you how a multilingual survey comes together in four steps.
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From your first question to a GDPR-compliant analysis — pick your topic.
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Beyond the guides — reference material, tools and answers to product questions.
Glossary
Look a term up quickly
NPS, Likert scale, confidence interval: the terms that matter in surveys, statistics and data protection — explained plainly.
Open the survey glossaryA survey is the whole project, the questionnaire is the instrument inside it. We show you the difference, where forms and studies end, and what standardization means.
An absolute scale counts in units that cannot be converted into anything else, because a headcount stays a headcount. We show you how to recognize it and what you may calculate.
Zero dollars means no income, but zero degrees Fahrenheit does not mean no heat. That one difference decides whether you may say “twice as much” about your data.
An interval scale has equal gaps but no true starting point, which is what makes GPA such an awkward case. We show you what you may calculate and where rating scales sit.
Cardinal scale and metric scale mean the same thing. In English statistics that is the interval and ratio scales. Includes the four-question test and what you can calculate.
How to spot an ordinal scale in your questionnaire: the two conditions behind a rank order, the numbers that hold up and the tests that go with them.
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Guide
Import Surveys and Start Collecting Responses Right Away
Already have your questionnaire as a Word file, PDF or spreadsheet? Upload it to empirio.ai and the AI turns it into a ready-to-share online survey.
Guide
Contingency Table: How to Read and Analyze Survey Data
Compare groups in your survey: set up a contingency table in four steps, read the right percentages and back up differences with a chi-square test.
Survey Tips
How to Structure a Survey: Components and Order
Four components, one fixed order. Learn how to structure a survey the right way, what job each part does and which content belongs where, from the welcome page to the end page.
Survey Tips
Survey Welcome Message: Examples and Template
The text before the first question decides how many people start your survey at all. Here’s what belongs in it, plus four simple examples you can adapt.
Survey Tips
End of Survey Message: Thank-You Note and Closing Text
Everyone who makes it to the end of your survey sees the last page. Here’s what belongs on the closing page, plus four closing messages you can adapt to your own survey.
Guide
Automate Surveys and Forms with Zapier: Here's How
Zapier links empirio.ai to more than 9,000 apps. Approve the connection once, then let notifications, storage, and reports for your surveys run on their own.
Survey Tips
Customer Effort Score (CES): Definition & Calculation
How the Customer Effort Score works: the question, the 1 to 7 scale, the math worked through on 200 responses and why the average alone hides the customers who struggled.
Survey Tips
NPS, CSAT and CES Compared: Differences & Similarities
Three questions, three metrics for customer surveys: what NPS, CSAT and CES have in common, how their questions and answer options differ and when each one is the better pick.
Survey Tips
Customer Satisfaction Score (CSAT): Definition & Calculation
The CSAT puts one number on how a single experience went. Here is the question, the formula, the math on a worked example and the three blind spots a percentage can hide.
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