empirio.ai

Templates, Examples & Samples for Surveys and Questionnaires

You can download a finished questionnaire template or start from a sample online survey. We show you which route fits when and what you always have to change before you send it.

Author at empirio.ai - Marco Warzecha, Co-Founderby Marco WarzechaUpdated September 14, 2026Reading time 13 min

You need a questionnaire and you do not want to start from a blank page. That makes sense, because the time sink is not thinking up the questions. It is the formatting.

A questionnaire template takes exactly that part off your hands. You download a finished sample as a Word file, delete the questions that do not fit your goal, add one or two of your own, and you have a clean questionnaire in half an hour. On this page you get six templates to download plus ready-made samples for online surveys.


📌 Key takeaways

  • Six questionnaire templates as Word files, free and without signup.
  • The Word files are in German, so use them as a structural blueprint.
  • Every template opens in Word, Pages and LibreOffice.
  • For online surveys there are ready-made templates inside the tool.
  • On paper you retype every answer, online the tool analyzes them for you.
  • You always have to adapt the introduction and the tone.

Create a survey for free

With empirio.ai you can create a modern online survey in minutes — free to start.

  • AI-built survey
  • Adjust by drag & drop
  • Real-time analysis
Start for free

What our questionnaire templates contain

Every template on this page is a complete questionnaire with an introduction, question blocks sorted by topic, consistent answer scales and a closing section. So you do not have to build anything. You only shorten and adapt.

All the samples follow the same logic, because that is what works in practice: easy questions first, sensitive questions late, open questions right at the end. Ask about salary halfway through and you lose participants. Put the open question at the start and you get one-word answers.

The answer scales are deliberately built the same way across the whole questionnaire. A questionnaire that jumps between five-point and four-point scales is tiring for respondents and makes the later analysis needlessly complicated. Which scale suits which purpose is covered in question types and answer options, and if you want to build the questionnaire from scratch, the method is in the guide on how to create a questionnaire.

💡 Tip

Read the template out loud once before you send it. Questions where you stumble yourself are unclear for respondents too. It takes five minutes and replaces half a pretest.

Online survey or questionnaire download?

The choice between an online survey and a downloaded questionnaire comes down to a single question: who types up the answers afterwards? With a printed questionnaire that is you. With an online survey the tool does it.

Everything else is secondary. Both routes start from the same questionnaire, and both give you usable results. The table shows when each route is the faster one.

CriterionQuestionnaire downloadOnline survey
Preparationadapt the template and print itpick a template and share the link
Distributionon site, by mail or as a PDFby link, QR code or email
Data capturetype in every answer by handhappens automatically
Analysisbuild the table yourselfcharts from the first answer on
Best forsmall groups and surveys on siteanything from about 20 participants

In practice the math tips over faster than you would think. Even 30 completed paper forms mean several hours of typing, and mistakes creep in that nobody spots in the results later.

Six questionnaire templates to download

You can download the following six templates as Word files for free and edit them right away. Each one opens in Word, Pages and LibreOffice, and you do not need an account. The files are in German, so treat them as a structural blueprint: the layout, the order of the blocks and the answer scales work in any language.

The files are hosted on Online-Umfrage.org. That is a partner site that belongs to the same company as empirio.ai. Click a preview image or the link below it and the download starts.

Preview of the Word template for an employee survey questionnaire

Download the employee survey

Preview of the Word template for a customer survey with Net Promoter Score

Download the customer survey

Preview of the Word template for a feedback form

Download the feedback form

Preview of the Word template for 360 degree feedback

Download the 360 degree feedback

Preview of the Word template for a questionnaire with open text questions

Download the open text questions

Preview of the Word template for demographic questions on age and gender

Download the demographic questions

The demographic questions are not a questionnaire of their own. They are a building block. You attach them to the end of another questionnaire, because age and gender put people off at the start and bother almost nobody at the end.

⚠️ Careful

Demographic details can cancel out anonymity in small groups. Department plus age plus gender is often enough to trace single answers back to a person in a team of twelve. When in doubt, ask only for what you really need for the analysis.

Ready-made templates for online surveys

For the digital route you do not need a file. You need a template inside the tool. You pick a sample, adapt the questions and send out a link, and the answers flow straight into the analysis.

If you work in English, this is the better route, because you start right in the tool instead of translating a German Word file first. The advantage shows up at the latest when you start counting. 91 ready-made templates for online surveys are available, sorted by purpose:

On top of those come templates for education, for forms and for a handful of special cases such as medical practices, clubs and local government. Every single one of them is listed in the overview at the end of this page.

This is what a finished survey looks like to participants if you click through an example survey.

What the digital route takes off your hands

  • Answers are captured right away, with no retyping.
  • Charts are created automatically from the first answer on.
  • You never have to touch formatting or layout.
  • The questionnaire works just as well on a phone.
  • Anonymous participation can be secured technically.

Whether a survey really stays anonymous is not decided by the promise in your cover note but by the setting in the tool, and that is worth a look at the guide to running an anonymous survey.

Create a survey for free

With empirio.ai you can create a modern online survey in minutes — free to start.

  • AI-built survey
  • Adjust by drag & drop
  • Real-time analysis
Start for free

What you have to adapt in every template

A template is a starting point, not a finished questionnaire. There are three places you have to touch in every sample, otherwise every respondent notices right away that this came off the shelf.

The effort is manageable. Work through the three points and you rarely need more than half an hour, and afterwards you have a questionnaire that fits your own situation.

The introduction is yours to write

Two or three sentences are enough. Why does this survey exist, how long does it take to fill in, and what happens to the answers? Those three pieces of information decide whether somebody starts or clicks away. A template cannot supply them, because it does not know your reason for asking.

The tone has to match your organization

A stiff, formal questionnaire feels alien in a team where everybody uses first names. The other way round is even more awkward. Go through the template once from top to bottom and make the tone consistent, including the answer options and the closing text.

Cutting questions matters more than adding them

The big temptation with a finished template is to leave everything in and pack a bit more on top. Do it the other way round. Delete every question where you cannot say which decision the answer will help you make. A questionnaire with twelve carefully chosen questions beats one with forty.

All 91 templates at a glance

The overview below lists every template the tool has ready, sorted by what you would use it for. All of them are free and none sits behind an upgrade. One click opens a template with all its questions, and you can take it over and adapt it right away.

Customer Feedback

Twelve templates for everything that happens after the purchase: satisfaction, service, recommendation and churn. Collected in one place you find them in the templates for customer feedback.

TemplateWhat it is good for
NPS Survey TemplateMeasuring willingness to recommend, with an open reason
Customer Satisfaction Template (CSAT)Satisfaction at every single touchpoint
Product Feedback TemplateUsage, satisfaction and product-market fit
Support Feedback TemplateFeedback right after every support ticket
Website Feedback TemplateUsability, findability and reasons for leaving
Cancellation Survey TemplateWhy customers leave and what wins them back
Online Shop Order Process TemplateCheckout, delivery and returns from the customer side
Customer Effort Score Template (CES)How effortlessly an issue got resolved
Restaurant and Hospitality Feedback TemplateQuick feedback at the table by QR code
Hotel Guest Feedback TemplateCheck-in, room, breakfast and service after the stay
Customer Survey TemplateThe classic, with expectations, recommendation and repurchase
Customer Feedback Survey TemplateCSAT, service quality, effort and NPS in one

Employee Surveys

Eight templates for the mood inside your own organization, from the annual survey down to a short pulse check. The whole area sits in the templates for employee surveys.

TemplateWhat it is good for
Employee Satisfaction TemplateThe anonymous annual survey, including eNPS
Pulse Survey TemplateFive questions for a regular mood check
Leadership Feedback TemplateStructured feedback on a single manager
Onboarding Survey TemplateReviewing the first 90 days in the job
Exit Interview TemplateWhy people leave and what would have kept them
Remote and Hybrid Work TemplateEquipment, availability and days on site
Psychosocial Risk Assessment TemplateAssessing psychosocial working conditions systematically
Training Needs Assessment TemplateSkill gaps and the learning formats people prefer

Market Research

Seven templates for the questions you settle before a launch: audience, price, brand and concept. Gathered together they sit in the templates for market research.

TemplateWhat it is good for
Target Audience Analysis TemplateThe data behind sharply drawn personas
Willingness to Pay Template (Van Westendorp)Finding the price your offer can carry
Brand Awareness TemplateFrom spontaneous recall through to recommendation
Concept and Product Test TemplateTesting an idea or a claim before launch
Competitive Comparison TemplateYour brand against its rivals along the funnel
Advertising Effectiveness Test TemplateWhat your campaign achieved after exposure
Product Test TemplateHaving a product judged in real use

Education

Seventeen templates for schools, universities, daycare and further training, from the course evaluation through to the knowledge test. The complete area is listed in the templates for education.

TemplateWhat it is good for
Course Evaluation TemplateLecture, seminar or class at university standard
Classroom Feedback TemplateTen questions on the quality of your teaching
Parent Survey TemplateSchool quality seen through the parents' eyes
School Climate and Well-Being TemplateSafety, belonging and bullying, asked anonymously
Thesis Questionnaire TemplateScientific structure, coded for SPSS and R
Student Feedback on Teaching TemplateAnonymous feedback along the core teaching dimensions
Daycare Parent Survey TemplateSettling in, staff, rooms and opening hours
Evaluation Form TemplateUniversal for courses, projects and events
Knowledge Test TemplateChecking what was learned, with five question types
Quiz TemplateA playful knowledge quiz with a tie-breaker
Campus and Canteen Survey TemplateFood, waiting times and places to study
Academic Questionnaire TemplateConsent, reverse-keyed items and control questions
Course Rating TemplateContent, pace, instruction and practical use
Seminar Evaluation TemplateContent, facilitation, organization and transfer
Lecturer Evaluation TemplateExpertise, method and availability, with a grade
Likert Scale Survey TemplateReady scales for agreement, frequency and importance
Teaching Evaluation TemplateClassroom management, support and cognitive activation

HR and Recruiting

Twelve templates covering the whole employee journey, from the job posting to the annual review meeting. Side by side you find them in the templates for HR and recruiting.

TemplateWhat it is good for
Employee Review Meeting TemplateGiving the annual review a common thread
180-Degree Feedback TemplateSelf-perception set next to the outside view
270-Degree Feedback TemplateThree angles on the same manager
360-Degree Feedback TemplateFeedback from every direction on identical blocks
Applicant Feedback TemplateHow applicants experienced your hiring process
Candidate Experience Template (cNPS)The standard metric after interviews and assessments
Recruitment Process TemplateSpeed, transparency and communication when hiring
Interview Scorecard TemplateJudging every candidate against the same criteria
Performance Appraisal TemplateConsistent criteria plus a development plan
Job Ad Check TemplateWhether your posting lands with its target group
Manager Assessment TemplateLeadership behavior rated anonymously by the team
Employee Questionnaire TemplateThe all-rounder for your annual employee survey

Events

Five templates that follow an event from the first registration to the feedback afterwards. Together they sit in the templates for events.

TemplateWhat it is good for
Event Registration TemplateSign-ups with only two required fields
Attendee Feedback TemplateProgram, organization, venue and an NPS question
Trade Show Feedback TemplateQualifying every lead from your booth
Webinar Feedback TemplateFeedback collected right after the stream
Conference Program Planning TemplateWhich topics and formats your audience wants

Forms

Seventeen templates for the cases where you collect data rather than opinions, from a registration form to an online election. The whole area is gathered in the templates for forms.

TemplateWhat it is good for
Registration Form TemplateComplete sign-ups for courses and seminars
Job Application Form TemplateStructured applications without the unlawful questions
Order Form TemplateTaking orders without a shop system
Meal Order Form TemplateMeal choice, portions and allergens in one place
Attendance List TemplateRecording attendees and exporting the list
Guest List TemplateAcceptances, extra guests, meals and rooms
New Employee Data Form TemplateCollecting the master data of new hires digitally
Medical History Form TemplateThe medical history taken before the appointment
Photo Release Form TemplateConsent for photos, split by intended use
Data Protection Consent Form TemplateGDPR consent gathered for each purpose separately
Onboarding Checklist TemplateDocumenting onboarding step by step
Online Election TemplateAnonymous votes in a club or a team
Feedback Form TemplatePraise, criticism and suggestions in one place
Complaint Form TemplateRecording defects and the remedy a customer wants
Newsletter Sign-Up TemplateGDPR sign-ups with a double opt-in note
Contact Form TemplateInquiries with only a few required fields
Scheduling Poll TemplateAgreeing on a date with your team fast

More Surveys

Thirteen templates for everything that fits none of the areas above, from a medical practice to the town hall. They are collected in the templates for other surveys.

TemplateWhat it is good for
Patient Satisfaction TemplateAppointments, waiting time, team and treatment
Post-Discharge Patient Survey TemplateAn inpatient stay from admission to discharge
Club Member Survey TemplateActivities, dues and willingness to volunteer
Volunteer Survey TemplateMotives, workload and the support volunteers need
Citizen Participation Survey TemplateResidents on quality of life and transportation
Seminar and Training Feedback TemplateContent, trainer and transfer into everyday work
Workshop Feedback TemplateReturn on time invested as the headline number
Trainer Evaluation TemplateFour competence areas with an overall grade
General Feedback Form TemplateThe classic sheet for events, training and projects
Ideas and Improvement Suggestions TemplateCollecting proposals, anonymously if people prefer
Supplier Evaluation TemplateScoring suppliers and sorting them A to C
Satisfaction Survey Template (General)An importance-performance analysis from two matrices
Question Catalog TemplateProven questions to pick from, sorted by topic

Conclusion

A questionnaire template does not save you the thinking, but it saves you the formatting, and that is the part that eats the most time. Take the sample that comes closest to your situation, cut boldly and write the introduction yourself. Whether you print in the end or survey online depends on one thing only: who sorts through the answers.

The best template is the one that ended up with half of it deleted.

Where to go next


Rather go digital than retype everything?

With empirio.ai, an online survey tool made in Germany, you move one of these templates into an online survey in a few minutes and get the analysis automatically. Create a survey for free

Frequently asked questions

This page offers six questionnaire templates as Word files for free download, including samples for employee surveys, customer surveys, feedback forms and demographic questions. The files are written in German, so use them as a structural blueprint. They open in Word, Pages and any common office program, and no signup is needed.

A template is the fastest route. You download a sample that fits, delete the questions that do not match your goal, and add one or two of your own. If you do not want to retype answers by hand, move the template into a survey tool and let the analysis happen automatically.

For a printed questionnaire, Word or Pages is perfectly enough, and both open the templates on this page without any detour. As soon as you expect more than a handful of answers, an online survey tool saves a lot of work, because the answers are captured and analyzed right away.

There are two routes in Word. For a paper questionnaire you insert check boxes as characters, print the document and hand it out. For a digital questionnaire you switch on developer mode and use real form elements such as check boxes and option buttons. In practice the printed version is far more common.

At least three things. First the introduction, with the purpose of the survey, how long it takes and what happens to the answers. Second the questions themselves, where you delete anything that does not serve your goal. Third the tone, because a stiff, formal template feels alien in a team that uses first names.

As a rule of thumb, four to six topic blocks with three to five questions each. Short questionnaires get filled in more completely and more honestly than long ones. If you try to ask about everything, you end up with fewer usable answers than someone who sticks to what is necessary.

The Word template fits when you survey on site, print the pages or reach only a few people. Keep in mind that these files are in German. An online survey pays off as soon as the answers need analyzing, because it saves the retyping and produces the charts automatically. Both routes can start from the same template.

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