Competitive Comparison
Compare your brand with its competitors along the brand funnel: unaided and aided awareness, consideration set, usage, image profile, switching intent and recommendation.
Take the template with one click, adapt it to your project in a few minutes and start collecting answers.
Why this template
Adapted in minutes
Change, add or remove questions — the AI assistant rephrases them on request.
Free to start
Publish the template on a free account — no credit card and no trial clock.
Results in real time
Charts, filters and export to Excel, SPSS or CSV — with no extra work.
How to use this survey
- 1
Take the template
Create a free account and copy the template into your project with one click.
- 2
Adapt the questions
Adjust wording, scales and logic to your context — as often as you like.
- 3
Invite respondents
Share it by link, QR code, email or embedded on your website.
- 4
Analyse the answers
A live dashboard with charts, filters and export into your analysis tool.
The questions in this template
- Which providers in this field come to mind spontaneously?
- Which of the following brands do you know at least by name?
- Which of these brands would you generally consider for your next purchase?
- Which of these brands have you bought or used in the past twelve months?
- Which brand do you currently use most often?
- In your view, which brand is best on each of the following points?
- Overall, how does Brand A compare with the other providers?
- In your view, what sets Brand A apart most from the other providers?
- How likely are you to switch to a different provider in the next twelve months?
- What would most likely make you switch?
- How likely are you to recommend Brand A to a friend or colleague?
- How old are you?
All 12 questions are fully editable.
Frequently asked questions
Is the “Competitive Comparison” template free?
Yes. You can use, customize and publish the template for free — a free account is all you need.
How do I use the “Competitive Comparison” template?
One click on “Use this template” creates it as your own survey in the editor. From there you can adapt it and share it by link, QR code, email or embedded on your own website.
Can I change, delete and add questions?
Completely. Once taken, the survey sits in your editor: every question, scale and answer option can be edited, reordered or removed.
What data does the “Competitive Comparison” template collect?
Which data you collect is decided question by question — if you don't ask for personal data, none is collected. Every question in the template can be changed or removed before you publish.
Are surveys built from the “Competitive Comparison” template secure and anonymous on empirio.ai?
Respondents need no account and simply open the link. Whether answers stay anonymous is up to the questions you ask: as long as nothing personal is asked, no answer can be traced back to a person.