Brand Awareness
Measure unaided and aided awareness, brand image and the complete brand funnel — from spontaneous recall to recommendation.
Take the template with one click, adapt it to your project in a few minutes and start collecting answers.
Why this template
Adapted in minutes
Change, add or remove questions — the AI assistant rephrases them on request.
Free to start
Publish the template on a free account — no credit card and no trial clock.
Results in real time
Charts, filters and export to Excel, SPSS or CSV — with no extra work.
How to use this survey
- 1
Take the template
Create a free account and copy the template into your project with one click.
- 2
Adapt the questions
Adjust wording, scales and logic to your context — as often as you like.
- 3
Invite respondents
Share it by link, QR code, email or embedded on your website.
- 4
Analyse the answers
A live dashboard with charts, filters and export into your analysis tool.
The questions in this template
- Which brand comes to mind first when you think of this product category?
- Which other brands in this category do you know?
- Which of the following brands do you know, at least by name?
- How well do you know our brand?
- Which words do you associate with our brand?
- Where have you come across our brand so far?
- Have you seen or heard advertising for our brand in the last three months?
- How much do the following statements apply to our brand?
- Would you shortlist our brand for your next purchase in this category?
- How often have you bought or used products from our brand so far?
- Which brand would you choose if all were equally available and equally priced?
- How likely are you to recommend our brand?
All 12 questions are fully editable.
Frequently asked questions
Is the “Brand Awareness” template free?
Yes. You can use, customize and publish the template for free — a free account is all you need.
How do I use the “Brand Awareness” template?
One click on “Use this template” creates it as your own survey in the editor. From there you can adapt it and share it by link, QR code, email or embedded on your own website.
Can I change, delete and add questions?
Completely. Once taken, the survey sits in your editor: every question, scale and answer option can be edited, reordered or removed.
What data does the “Brand Awareness” template collect?
Which data you collect is decided question by question — if you don't ask for personal data, none is collected. Every question in the template can be changed or removed before you publish.
Are surveys built from the “Brand Awareness” template secure and anonymous on empirio.ai?
Respondents need no account and simply open the link. Whether answers stay anonymous is up to the questions you ask: as long as nothing personal is asked, no answer can be traced back to a person.