Target Audience Analysis
Find out who your target audience really is: usage behavior, buying motives, decision criteria, information channels and demographics — the data behind sharp personas.
Take the template with one click, adapt it to your project in a few minutes and start collecting answers.
Why this template
Adapted in minutes
Change, add or remove questions — the AI assistant rephrases them on request.
Free to start
Publish the template on a free account — no credit card and no trial clock.
Results in real time
Charts, filters and export to Excel, SPSS or CSV — with no extra work.
How to use this survey
- 1
Take the template
Create a free account and copy the template into your project with one click.
- 2
Adapt the questions
Adjust wording, scales and logic to your context — as often as you like.
- 3
Invite respondents
Share it by link, QR code, email or embedded on your website.
- 4
Analyse the answers
A live dashboard with charts, filters and export into your analysis tool.
The questions in this template
- How often do you buy or use products in this category?
- In which situations do you mainly use these products?
- What do you mainly want to achieve with your purchase?
- Please put these criteria in the order that matches your purchase decision.
- What bothers you most about what is on offer in this category today?
- How much do the following statements apply to you?
- Where do you look for information before choosing a product?
- Which of these channels do you use at least once a week?
- Where do you buy most often in this category?
- How much do you usually spend per purchase in this category?
- How old are you?
- Which gender do you identify with?
All 15 questions are fully editable.
Frequently asked questions
Is the “Target Audience Analysis” template free?
Yes. You can use, customize and publish the template for free — a free account is all you need.
How do I use the “Target Audience Analysis” template?
One click on “Use this template” creates it as your own survey in the editor. From there you can adapt it and share it by link, QR code, email or embedded on your own website.
Can I change, delete and add questions?
Completely. Once taken, the survey sits in your editor: every question, scale and answer option can be edited, reordered or removed.
What data does the “Target Audience Analysis” template collect?
Which data you collect is decided question by question — if you don't ask for personal data, none is collected. Every question in the template can be changed or removed before you publish.
Are surveys built from the “Target Audience Analysis” template secure and anonymous on empirio.ai?
Respondents need no account and simply open the link. Whether answers stay anonymous is up to the questions you ask: as long as nothing personal is asked, no answer can be traced back to a person.