Advertising Effectiveness Test
Measure the impact of your campaign after exposure: unaided and aided ad recall, brand linkage, message comprehension, likeability, brand image, purchase intent and intended action.
Take the template with one click, adapt it to your project in a few minutes and start collecting answers.
Why this template
Adapted in minutes
Change, add or remove questions — the AI assistant rephrases them on request.
Free to start
Publish the template on a free account — no credit card and no trial clock.
Results in real time
Charts, filters and export to Excel, SPSS or CSV — with no extra work.
How to use this survey
- 1
Take the template
Create a free account and copy the template into your project with one click.
- 2
Adapt the questions
Adjust wording, scales and logic to your context — as often as you like.
- 3
Invite respondents
Share it by link, QR code, email or embedded on your website.
- 4
Analyse the answers
A live dashboard with charts, filters and export into your analysis tool.
The questions in this template
- Where have you come across advertising from this field in the past four weeks?
- Which advertising from this field do you remember?
- Have you seen or heard this advertisement in the past few weeks?
- Which brand do you think this advertisement is for?
- What do you think this advertisement was mainly trying to say?
- How much do you agree with the following statements about this advertisement?
- Overall, how much do you like this advertisement?
- How has this advertisement changed your image of the brand?
- How likely are you to buy or use the advertised offering in the next three months?
- What would you be most likely to do after seeing this advertisement?
- What would you change about this advertisement?
- How old are you?
All 12 questions are fully editable.
Frequently asked questions
Is the “Advertising Effectiveness Test” template free?
Yes. You can use, customize and publish the template for free — a free account is all you need.
How do I use the “Advertising Effectiveness Test” template?
One click on “Use this template” creates it as your own survey in the editor. From there you can adapt it and share it by link, QR code, email or embedded on your own website.
Can I change, delete and add questions?
Completely. Once taken, the survey sits in your editor: every question, scale and answer option can be edited, reordered or removed.
What data does the “Advertising Effectiveness Test” template collect?
Which data you collect is decided question by question — if you don't ask for personal data, none is collected. Every question in the template can be changed or removed before you publish.
Are surveys built from the “Advertising Effectiveness Test” template secure and anonymous on empirio.ai?
Respondents need no account and simply open the link. Whether answers stay anonymous is up to the questions you ask: as long as nothing personal is asked, no answer can be traced back to a person.