Mailchimp
What people say in the survey shapes what you send next. Tag the contact with what they answered, trigger an email journey, organise the audience, and send the survey mail.
Workflows you can build with it
Each example is a workflow you can set up with an automation service, an AI assistant or your own application.
Segment on what people said
What someone answered, a stated interest for example, lands on the contact as a tag and an audience field. Your next segment is built from an answer instead of a guess about an open rate.
Trigger a journey from an answer
A nine or a ten fires the custom event your referral journey listens for. Everyone else stays out of that journey and goes to your team instead.
Follow the campaign, not the calendar
Three days after a send, the survey link goes out as a follow-up campaign to the same audience. You find out what actually stuck from an issue.
Grow the audience from respondents
Anyone who ticks the newsletter box is added with the consent recorded next to them. The list grows by agreement rather than by import.
Honour an opt-out immediately
An answer asking for no more email removes the tag or sets the contact to unsubscribed. The request takes effect where the sending happens, not on a list someone keeps by hand.
What the integration transfers
Each point is a separate example in the direction of the arrow. Configure each workflow independently and link the relevant survey for actions on an existing survey.
empirio.ai → Mailchimp
- Tags on the contact from individual answers
- Merge fields carrying a score and the date of participation
- New contacts from respondents who opted in
Mailchimp → empirio.ai
- Campaign sent: create a survey about what that campaign said
- Configured tag added to a contact: duplicate a prepared survey
- Reminder campaign finished: close the survey linked in the workflow
How to set it up
Create the audience and its fields first: without a matching field the value has nowhere to land, and text fields accept the widest range of answers. Matching needs an email address collected in the survey, since an anonymous response belongs to no contact. Add new contacts only with the consent given in the survey and in the status you intend.
