Question 1

How do I create a survey?

Accepted Answer

You have three options for creating your survey: you can create a survey with AI, use a template, or start with a blank survey.

The easiest option is to start with AI. Briefly describe what your survey should be about, and empirio.ai will automatically generate a complete survey for you. You can then customize it in the editor.

Alternatively, you can select a ready-made template and use it as the basis for your own survey. This is especially helpful if you want to get started quickly or are looking for inspiration for suitable questions.

If you already know exactly how your survey should be structured, you can also start with a blank survey and define all questions, answer options, logic, and design settings yourself.

All three paths lead to the same editor. There you can continue to edit, design, and publish your survey at any time.

Question 2

How does AI-powered survey creation work?

Accepted Answer

You briefly describe what the survey should be about. For example: “Employee survey on the topic of working from home, focusing on satisfaction and suggestions for improvement.” The more specific you are, the better the result.

The AI then creates a complete questionnaire from this, with suitable question types, a logical order, and both a welcome and a closing page. You can then adjust the draft in the editor, add to it, or remove questions.

If you really don’t like the result, just generate it again. It doesn’t cost anything.

You can get started right from the homepage or via the dashboard under “Create survey,” where you can select the AI option.

Question 3

What do I need to tell the AI to get a good result?

Accepted Answer

Three things help:

*Describe your goal: What do you want to know in the end?
*Name your target group: employees, customers, students, club members?
*Give the context: Is it a one-time survey, feedback after an event, an academic study?

The more context you give, the more precisely the AI can build the questionnaire. “Survey about the summer party” works. “Survey for our club’s summer party to ask about date preferences, food wishes, and willingness to help” works better.

This information is stored in the survey and can be updated at any time with the AI assistant in the editor under “Personalize AI”.

Question 4

Can I create a survey without registering?

Accepted Answer

Yes. You can have the AI create initial surveys for you on empirio.ai even without signing up. Just go to our homepage and enter a few details about your survey. The AI will then generate an initial questionnaire that you can easily customize (design, type of survey, etc.). You can repeat this process as many times as you like until you’re happy with the survey.

However, as soon as you want to customize the questionnaire in our editor (add questions, delete content, etc.) or actually send it out, you’ll need to create an account. Our survey tool saves the survey you created right away, so you won’t have to start from scratch after signing up.

So yes, you can create an online survey with empirio.ai without registering and free of charge. But as soon as you want to actually use the survey, registration is required.

Question 5

Does it cost anything to create a survey?

Accepted Answer

No. Creating a survey with empirio.ai is completely free. You can create as many surveys as you like, add as many questions as you want, and fine-tune your questionnaire for as long as it takes until it’s just right.

In some places you’ll find premium features that let you further optimize your survey. You can also try these out freely in the editor – they’re clearly marked as premium. You only incur costs once you want to publish a survey that contains active premium elements. For that, you’ll need a suitable plan.

Prefer to stick with the free version? No problem. You can deactivate premium features with a single click – and your survey will go online as usual, completely free of charge.

Question 6

What types of questions can I use?

Accepted Answer

empirio.ai offers all the question types you need for a modern survey – from single choice and multiple choice to scales, NPS questions, matrix questions, star ratings, open-ended text questions, and even date and file upload questions.

Which type fits when? Rule of thumb: If you want clear, comparable answers, use closed questions (single/multiple choice, scale). If you want genuine opinions and unexpected insights, include open-ended text questions. A mix usually works best.

Question 7

How do I add questions, change their order, or delete them?

Accepted Answer

In the editor, you can add questions with a single click, move them via drag and drop, duplicate, or delete them. All changes are saved automatically, so you don’t have to worry about a thing.

If you accidentally delete a question, you can undo the last step.

Question 8

What does “Personalize AI” mean in the editor?

Accepted Answer

To enable the AI assistant to make the best possible suggestions in the editor, you should— in addition to the initial prompt at the beginning—gradually upload more information about the survey: Who is your target audience? How should the questions be phrased? etc. This helps the AI assistant understand your survey project better and better and provide improved suggestions.

Question 9

I need to change a lot of questions/answers. What’s the fastest way to do that?

Accepted Answer

There’s AI for exactly these kinds of cases. Simply tell the AI assistant what you want done and it will get to work. Before any changes are applied, you can review them and specify which ones should be carried out and which ones shouldn’t.

Example: Do you want to change all questions from the formal “Sie” to the informal “du” in the salutation? Do you want to add “No answer” as a response option to all questions? The AI assistant supports you precisely with these tasks and performs such changes in seconds.

Question 10

Can I set mandatory questions?

Accepted Answer

Yes. For every question you can set whether answering it is mandatory or optional. Mandatory questions are clearly marked for your respondents so they know where they can’t move on without answering. To do this, go to the editor on the right-hand side and click the “gear” icon for the respective question. A dialog will open where you can define the question as mandatory.

Tip: Don’t make all questions mandatory. That noticeably reduces the dropout rate.

Question 11

Can I embed images, videos, or other media?

Accepted Answer

Yes. You can insert images directly into answer options—for example, to have products, designs, or logos compared. You can also include images in short descriptive texts between questions. All common formats are supported. When uploading, pay attention to any file size limitations. Videos cannot be uploaded at this time.

Of particular interest for companies: you can also always upload a logo so that the survey reflects the company’s corporate design as closely as possible (together with the questionnaire’s color settings).

Question 12

Can I branch the survey based on responses?

Accepted Answer

Yes, that’s called logic. You can define that certain questions are only shown if a specific answer was given before. That way, your respondents only see what’s relevant to them – which makes the survey shorter, more focused, and more pleasant.

Example: Anyone who states in the first question that they don’t own a car won’t receive any follow-up questions about car brands.

Question 13

Can I randomize the order of answers?

Accepted Answer

Yes. The order of the answer options can be randomized—that is, shown in different sequences for different participants. This is especially important for scientific surveys because it avoids order effects and improves data quality.

Question 14

How do I customize the design of my survey?

Accepted Answer

We have many modern design templates that look great right from the start. You can easily customize them in the survey editor at the click of a button. You can then also make the following adjustments:

*Adjust colors – to match your corporate design or simply however you like.
*Add your logo – visible on every survey page.

All designs are automatically responsive. That means your survey works on desktop, tablet, and smartphone without you having to do anything.

Question 15

Can I offer a survey in multiple languages?

Accepted Answer

Yes. You can create multiple language versions for each survey. Your respondents then choose at the start in which language they want to participate. You can set this option under "Einstellungen".

If you like, AI can help you translate directly: you click on "Übersetzen" and get an initial draft in the desired language, which you can then review and refine. Any changes to the questionnaire are always applied automatically in all languages. That means: change it once and all languages are updated.

Question 16

Can I design a welcome page and a closing page?

Accepted Answer

Yes. For every survey on empirio.ai you can create a welcome page and an end page – and you can design both however you like.

On the welcome page, you bring your respondents on board: What is the survey about? How long will it take? Are the answers anonymous? A good introduction leads to more participation and fewer dropouts.

On the end page, you say goodbye. A simple “Thank you” always works – but you can also add further links, point to a prize draw, or invite people directly to the next activity.

Both pages support text, headings and (on the end page) links. If you prefer to keep things simple, you can deactivate the welcome page and just leave the end page as it is – that works too.

Help Center

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