empirio.ai
CRM & sales

Pipedrive

The survey travels with the sale instead of running beside it. Save answers as a note on the deal, create tasks with a due date for sales, and publish a survey at a stage change.

Workflows you can build with it

Each example is a workflow you can set up with an automation service, an AI assistant or your own application.

  • Every answer on the deal

    The workflow finds the person behind the email address given and attaches score and comment as a note on their open deal. Whoever takes the deal over next reads the history in the CRM, not in a colleague's inbox.

  • Qualify before the first call

    The survey asks what the discovery call would have asked and writes budget, need and timing into the deal's custom fields. The call starts a step further along.

  • A warning before renewal

    If a score drops below the value you set, an activity with a due date lands on the rep who owns the deal. Sales hears about the unhappiness before the renewal call rather than during it.

  • Start the study at a stage

    Dragging a deal into the stage you chose publishes the survey stored for that stage. The questions go out with the sales step instead of days after it.

  • Ask why the deal was lost

    Marking a deal lost copies the prepared survey about lost reasons and hands the link to Pipedrive's own email step. Single lost reasons add up to a series somebody can actually read.

What the integration transfers

Each point is a separate example in the direction of the arrow. Configure each workflow independently and link the relevant survey for actions on an existing survey.

empirio.ai → Pipedrive

  • Budget, need and timing in custom deal fields
  • A note carrying the comment in the person's history
  • An activity with a due date for the rep who owns the deal

Pipedrive → empirio.ai

  • Deal moves into a chosen pipeline stage: publish the survey stored for it
  • Deal marked lost: copy a prepared survey about the reasons

How to set it up

Matching runs on what the survey itself collects: without an email address among the questions, the workflow finds neither person nor deal. A response carries the answers and nothing from the way it was opened. If one person has several open deals, add a rule — the most recently updated one in the chosen pipeline, for instance.

Choose a connection path

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