Concept & Product Test
Test an idea, a design or a claim before launch: appeal, clarity, relevance, uniqueness, believability and purchase intent — including price judgement and a comparison with what people use today.
Take the template with one click, adapt it to your project in a few minutes and start collecting answers.
Why this template
Adapted in minutes
Change, add or remove questions — the AI assistant rephrases them on request.
Hosted in the EU
Survey data is processed and stored in the EU — taking part anonymously is possible.
Results in real time
Charts, filters and export to Excel, SPSS or CSV — with no extra work.
How to use this survey
- 1
Take the template
Create a free account and copy the template into your project with one click.
- 2
Adapt the questions
Adjust wording, scales and logic to your context — as often as you like.
- 3
Invite respondents
Share it by link, QR code, email or embedded on your website.
- 4
Analyse the answers
A live dashboard with charts, filters and export into your analysis tool.
The questions in this template
- How often do you use or buy products in this category?
- Overall, how much do you like this idea?
- How much do you agree with the following statements?
- If this offering were available at the price described, how likely would you be to buy it?
- How do you rate the price for what the offering provides?
- What do you like best about this idea?
- What do you not like, or what is still missing?
- In which situations could you imagine using the offering?
- How does the offering compare with what you use today?
- Which of the versions shown appeals to you most?
- How old are you?
All 11 questions are fully editable.
Frequently asked questions
Is the “Concept & Product Test” template free?
Yes. You can use, customise and publish the template for free — a free account is all you need.
How do I use the “Concept & Product Test” template?
One click on “Use this template” creates it as your own survey in the editor. From there you can adapt it and share it by link, QR code, email or embedded on your own website.
Can I change, delete and add questions?
Completely. Once taken, the survey sits in your editor: every question, scale and answer option can be edited, reordered or removed.
Where is the data from the “Concept & Product Test” template stored?
Survey data is processed and stored in the EU. Which data you collect is decided question by question — if you don't ask for personal data, none is collected.
Are surveys built from the “Concept & Product Test” template secure and anonymous on empirio.ai?
Respondents need no account and simply open the link. Whether answers stay anonymous is up to the questions you ask: as long as nothing personal is asked, no answer can be traced back to a person.