In this chapter, we'll introduce the online survey as a method of empirical research. It represents a subcategory of survey-based research approaches.
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3Want to sort out the terminology first? The article Poll: definition, types, and how to judge one explains how a poll differs from a survey and a questionnaire, and walks through the five steps of running one.
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Start for freeOnline is faster and cheaper than mail or phone, though not for every group. We explain when an online survey fits your project and what it means for who you actually reach.
Your own friends run out fast and skew the sample. We show you where else to find respondents in the US, what each channel does to your data and why a raffled gift card is weak.
A survey does not turn representative because a lot of people answered. It turns representative through who you select. We explain the criteria and what is reachable online.